Media analysis co Actus raises $2m

Actus: We'll use proceeds to expand business in new markets, and to develop the next generation of products.

Israeli start-up Actus has raised $2 million from Taya Communications (TASE: TY) and private investors. The developer of media analysis technologies has raised $3.25 million altogether since it was founded in 2006. Investors include Igal Ahouvi and Rimon Capital Ltd.

Actus says that it will use proceeds from the round to expand its business in new markets, and to develop the next generation of its products.

Actus CEO Sima Levy, CTO Israel Kehat, VP business development Lior Boker, and Tomer Frank founded the company. The company's products enable video recording of broadcasts, storage, labeling, statistical analysis, and the transfer of content to Internal and mobile platforms.

Actus' target market is cable, satellite and IPTV television broadcasters. Customers include Fox News, Sky, Asianet, CME Group, and Zee Networks.

Levy said, "The rapid growth in broadcast content has boosted the need for advanced program storage, monitoring, content review, and analysis tools. Actus offers full solutions to broadcasters, enabling them to dramatically streamline archives management and program analysis in terms of ratings, ad campaigns, and marketing campaigns. The system can also maximize content for transfer to other Internet and cellular platforms."

Published by Globes [online], Israel business news - undefined - on October 14, 2009

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